Build Relationships to Develop Loyal Clients

The key to word-of-mouth referrals is to build relationships that develop loyal clients. When your clients trust you and know your customer service exceeds their expectations, they will go out of their way to promote you and your services to others.

So how can you build relationships that develop loyal clients? You begin by giving your prospects something of value. Provide a free report and valuable information in a newsletter. Your newsletter should not just be an ongoing pitch of your services. Provide something of value - tips, advice, and resources they can use in their business. This helps build trust in your expertise.

Once a prospect becomes your client, continue providing valuable information. Let your clients know of any specials or events that may interest them. Connect with them on Facebook and comment on what they are doing.

What do you do to build relationships and develop loyal clients?

10 Tools to Promote Your Online Event

Creating a teleclass, teleseminar and webinars online can be very effective ways to build your list and educate prospects and clients.

Once you've created your online event, how do you promote it? Here are 10 tools you can use.

1. EventBrite.com - Here you can set up an account at no charge. EventBrite provides ways to post the event on your website, send out invitations to your contacts, and follow up with reminders to those who registered.

2. Facebook - You can create an Event and invite all your friends. You can also send reminders, post links, photos and videos, and others can post comments.

3. LinkedIn- You can also post events here and invite contacts.

4. Twitter- Use Twitter to post a brief sentence about what your contacts will learn with a link to your sign up page.

5. Blog - Post a blog entry about your event, focusing on what your prospects and clients will learn.

6. Website - Post the event on your website. If you've used EventBrite, you can post a 'Register Now' button that you created at EventBrite.

7. SeminarAnnouncer.com - This is another free tool you can use to post your events.

8. CCULearning.comm - Conference Call University is one more free place to post your event.

9. EventSetter.com - Post your virtual events here at no charge.

10. Local Online Newspaper - Your local paper may have an online version where you can post events at no charge.

These are all free and easy to use. Your virtual assistant could post to all 10 of these free sites within two hours. Where will you post your next online event?

Twitter Tip #3 of 6

Tip #3

If you have a newsletter or blog, post links to specific blog posts or to your newsletter sign up page.

Checklist for Effective Subject Lines provided by Constant Contact

Do you find yourself struggling to create subject lines when sending out emails? You know you don't have much time to catch your reader's eye and you want to be sure the subject line encourages your reader to open your email.

Constant Contact has provided a checklist to help you create effective subject lines. Two of their tips are:

Review: Send the subject line to friends or colleagues to gain insights on how to
increase relevance and creativity.

Send: Distribute the email to yourself to view it as the recipients would and determine
if you would open it immediately, ignore it, or delete it.

Read Constant Contact's entire checklist.

What tips can you share?

Do You Publish a Newsletter?

Particulalry to an online business owner, publishing a newsletter is an important online marketing strategy. When prospects first visit your website, they don't yet know you, your services, or how you do business. Prospects need to learn more about who you are and what you do so they can become comfortable with you and come to trust you.

A regular newsletter helps your prospects get to know you and then they will be more likely to use your services and become your client. Of course, this requires that your information is dispensed on a regular basis and that it is valuable.

Tips for a Newsletter

1. Your prospects need to know you are an expert in your field. Use your newsletter to reflect your expertise. Includes tips, articles and ideas your prospects can use and pass along.

2. In addition to valuable information and tips, use your newsletter to promote your products and services by including links back to your website. Be careful not to use your newsletter solely to promote your products and services. Be sure there's a reason your prospects want to keep getting your newsletter by including valuable information they can use.

3. Do you know what products or services your clients and prospects want? Create surveys to use in your newsletter to solicit feedback on new products and services you could offer.

Do you publish a newsletter? If you need help getting started, drop me a line.

4 Online Marketing Tips

1. Social Networking - Social networking is the rage right now and more and more people are using social networking sites to connect and build business relationships. There are many out there and they can be addictive and time-consuming. I suggest joining LinkedIn and Facebook and perhaps one more specific to your industry. Create an effective profile and start building relationships.

2. Blogging for Business - Again, more and more businesses are blogging. Yes, it can be time consuming. By scheduling a regular time to blog, you can increase traffic to your website and connect with your target market.

3. Ezines - Create an email newsletter and send it out regularly. Too often businesses are not consistent with this and lose subscribers. Commit to sending your newsletter out on a consistent schedule and you'll build credibility.

4. Articles - If you write an article for every newsletter you publish, you can then submit it to article directories and increase exposure for your business even more. This helps get more web site traffic and higher search engine rankings.

What other online marketing tips have you used?

Tips for a Great E-Newsletter

1. Send it out at a consistently (i.e. the first Wednesday of each month). Readers appreciate knowing when it's coming.

2. Create an striking title that will prompt your readers to open it.

3. Use a table of contents so readers can easily find the topic they want to read.

4. Be sure your newsletter is full of useful content.

5. Keep it simple and easy to read.

6. Ask for feedback, replies to a survey, or ask your readers to enter a contest. Readers want to be engaged.

7. Be sure you are compliant with the CAN-SPAM act by including a link to unsubscribe with each email you send.

8. Include all your contact information, including a physical address, website and phone number.

9. Invite readers to forward the newsletter to a friend.

10. Think about what you can do so your readers will look forward to receiving your newsletter and then do it.

If you need help creating and sending out a newsletter, contact me. I'd be happy to help you!

Just Do It!

Have you put off starting a blog or sending out your email newsletter because you're too busy, don't want to ask for help, or are afraid of giving someone else control? Just do it!

Sure, we think we can do it all ourselves, are afraid to give up control, are comfortable where we're at. But think of all you could get done once you make the decision and take that first step. You may need some help and guidance. Don't be afraid to ask.

What do you want to do but have held back from starting? Ask me how I can help!