The key to word-of-mouth referrals is to build relationships that develop loyal clients. When your clients trust you and know your customer service exceeds their expectations, they will go out of their way to promote you and your services to others.
So how can you build relationships that develop loyal clients? You begin by giving your prospects something of value. Provide a free report and valuable information in a newsletter. Your newsletter should not just be an ongoing pitch of your services. Provide something of value - tips, advice, and resources they can use in their business. This helps build trust in your expertise.
Once a prospect becomes your client, continue providing valuable information. Let your clients know of any specials or events that may interest them. Connect with them on Facebook and comment on what they are doing.
What do you do to build relationships and develop loyal clients?
Showing posts with label relationships. Show all posts
Showing posts with label relationships. Show all posts
Thursday, September 24, 2009
Monday, June 15, 2009
Twitter Tip #6 of 6
Tip #6
Watch the Direct Messages you receive and any @ messages. Try to connect with these people and start building relationships.
Use Twitter as a starting point to connect with prospects and then graduate the connection to Facebook or email. Focus on providing value and benefit to your prospects so they will want to connect with you.
Watch the Direct Messages you receive and any @ messages. Try to connect with these people and start building relationships.
Use Twitter as a starting point to connect with prospects and then graduate the connection to Facebook or email. Focus on providing value and benefit to your prospects so they will want to connect with you.
Wednesday, February 4, 2009
International Networking Week
International Networking Week™ is an initiative of BNI International®. Can you take some time this week to do some networking?
I've found that in-person networking is a great way to begin to build relationships with other people in business. It's not the time to sell yourself. It's the time to learn about other people, what they do, and how you can refer business to them.
Through networking I've met some great people and have been able to connect people with one another. Recently I was able to refer someone I met at one networking group to a person in a different networking group and now they'll be doing business together. My reward? Satisfaction in knowing that I helped these two people out.
What will you do this week to network and learn about someone's business?
I've found that in-person networking is a great way to begin to build relationships with other people in business. It's not the time to sell yourself. It's the time to learn about other people, what they do, and how you can refer business to them.
Through networking I've met some great people and have been able to connect people with one another. Recently I was able to refer someone I met at one networking group to a person in a different networking group and now they'll be doing business together. My reward? Satisfaction in knowing that I helped these two people out.
What will you do this week to network and learn about someone's business?
Monday, February 2, 2009
5 Keys to Building Productive Relationships in Business
It's easier to market your services to those you've built a relationship with. So how do you build productive relationships in business? Here are five keys:
1. Seek to understand the person you are building the relationship with. Find out what their interests are outside of business.
2. Pay attention to the little things. Say please and thank you; be kind and respectful. Neglecting these little things can do much to damage a relationship.
3. Keep your promises. Breaking a promise or commitment destroys trust.
4. Clarify expectations. Make sure you clearly understand their expectations and that they understand yours.
5. Be quick to apologize. If you make a mistake or are late, be quick to apologize.
Applying these five keys can help you build productive business relationships.
What have you done to build productive relationships in business?
1. Seek to understand the person you are building the relationship with. Find out what their interests are outside of business.
2. Pay attention to the little things. Say please and thank you; be kind and respectful. Neglecting these little things can do much to damage a relationship.
3. Keep your promises. Breaking a promise or commitment destroys trust.
4. Clarify expectations. Make sure you clearly understand their expectations and that they understand yours.
5. Be quick to apologize. If you make a mistake or are late, be quick to apologize.
Applying these five keys can help you build productive business relationships.
What have you done to build productive relationships in business?
Friday, November 21, 2008
Building Loyal Customer Relationships Online
Building customer relationships is key to word-of-mouth referrals. Once your clients trust you and believe in your services, they willingly promote your business to people they know. So what are some ways you can build loyal customer relationships online?
One way is to write articles and give away some of your information. Give your prospects a reason to trust you by giving them something of value for free. Then watch them line up to purchase your services. You can also give them a free report, e-book, video, or audio to download when they sign up for your newsletter. Once your prospect learns more about you and your business in this manner, the more likely they are to feel a sense of trust in what you have to offer.
No one wants to get continuous sales pitches about why they should buy from you. However, prospects love to get tips, advice, and information. Communicate valuable information to prospects and build their trust in your expertise. Find out what your prospects want and then create marketing messages that appeal to those wants.
Repeat customers spend more than new customers. So stay in touch and give your customers something of value. Send a coupon or a notice of a special event. Send tips or a special report with information they can use. Keep in touch with your customers and they will be back.
What have you done to build your customer relationships online?
One way is to write articles and give away some of your information. Give your prospects a reason to trust you by giving them something of value for free. Then watch them line up to purchase your services. You can also give them a free report, e-book, video, or audio to download when they sign up for your newsletter. Once your prospect learns more about you and your business in this manner, the more likely they are to feel a sense of trust in what you have to offer.
No one wants to get continuous sales pitches about why they should buy from you. However, prospects love to get tips, advice, and information. Communicate valuable information to prospects and build their trust in your expertise. Find out what your prospects want and then create marketing messages that appeal to those wants.
Repeat customers spend more than new customers. So stay in touch and give your customers something of value. Send a coupon or a notice of a special event. Send tips or a special report with information they can use. Keep in touch with your customers and they will be back.
What have you done to build your customer relationships online?
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