1. Social Networking - Use social networking responsibly. It can be addictive and time-consuming. I suggest joining Twitter andFacebook and perhaps one more specific to your industry. Maintain a complete and updated profile. Then start connecting with people. Don't just connect for the sake of adding another contact. Really take time to get to know the person you are connecting with.
2. Blogging for Business - Schedule time to create blog entries. Start with two entries per week. Don't forget to go out and contribute valuable comments on other blogs in your industry. I'd recommend trying to make two valuable comments per week to begin.
3. Newsletters - Your newsletter should provide interesting and valuable information. Stick to a consistent schedule of sending it out.
4. Articles - Write interesting and informative articles. These can be used in your newsletter, on blog posts, posted on your website and submitted to article directories.
What's your favorite online marketing tip?
Showing posts with label newsletters. Show all posts
Showing posts with label newsletters. Show all posts
Friday, September 25, 2009
Wednesday, September 23, 2009
Give More to Get More
Would you like to get more clients? Then consider giving your prospects something more - for free.
Before a prospect becomes your client, they need to come to know and trust you. One way they can learn more about you is if you give them something of value absolutely free. Sure there will be those who accept your free gift and not use your services. But those that are truly interested will be impressed by the trust you extend in giving them something of value. Those are the ones that will become your clients and word of mouth referrers.
You may choose to give a free report to prospects that sign up for your newsletter. When you sign up for my newsletter, you'll receive a 3-page report detailing 9 specific reasons to hire a VA, 4 Income Generating Tasks to delegate to a VA, Can I Afford a VA? and How do I find the right VA for me?
If you really want to give something away for free, offer a free report on your website and do not require an email. I offer a list of 30 Projects a Virtual Assistant Can Do in One Hour.
What can you give away?
Before a prospect becomes your client, they need to come to know and trust you. One way they can learn more about you is if you give them something of value absolutely free. Sure there will be those who accept your free gift and not use your services. But those that are truly interested will be impressed by the trust you extend in giving them something of value. Those are the ones that will become your clients and word of mouth referrers.
You may choose to give a free report to prospects that sign up for your newsletter. When you sign up for my newsletter, you'll receive a 3-page report detailing 9 specific reasons to hire a VA, 4 Income Generating Tasks to delegate to a VA, Can I Afford a VA? and How do I find the right VA for me?
If you really want to give something away for free, offer a free report on your website and do not require an email. I offer a list of 30 Projects a Virtual Assistant Can Do in One Hour.
What can you give away?
Thursday, April 23, 2009
Do You Publish a Newsletter?
Particulalry to an online business owner, publishing a newsletter is an important online marketing strategy. When prospects first visit your website, they don't yet know you, your services, or how you do business. Prospects need to learn more about who you are and what you do so they can become comfortable with you and come to trust you.
A regular newsletter helps your prospects get to know you and then they will be more likely to use your services and become your client. Of course, this requires that your information is dispensed on a regular basis and that it is valuable.
Tips for a Newsletter
1. Your prospects need to know you are an expert in your field. Use your newsletter to reflect your expertise. Includes tips, articles and ideas your prospects can use and pass along.
2. In addition to valuable information and tips, use your newsletter to promote your products and services by including links back to your website. Be careful not to use your newsletter solely to promote your products and services. Be sure there's a reason your prospects want to keep getting your newsletter by including valuable information they can use.
3. Do you know what products or services your clients and prospects want? Create surveys to use in your newsletter to solicit feedback on new products and services you could offer.
Do you publish a newsletter? If you need help getting started, drop me a line.
A regular newsletter helps your prospects get to know you and then they will be more likely to use your services and become your client. Of course, this requires that your information is dispensed on a regular basis and that it is valuable.
Tips for a Newsletter
1. Your prospects need to know you are an expert in your field. Use your newsletter to reflect your expertise. Includes tips, articles and ideas your prospects can use and pass along.
2. In addition to valuable information and tips, use your newsletter to promote your products and services by including links back to your website. Be careful not to use your newsletter solely to promote your products and services. Be sure there's a reason your prospects want to keep getting your newsletter by including valuable information they can use.
3. Do you know what products or services your clients and prospects want? Create surveys to use in your newsletter to solicit feedback on new products and services you could offer.
Do you publish a newsletter? If you need help getting started, drop me a line.
Wednesday, January 14, 2009
Where do you come up with your blog ideas?
Recently someone asked me where I come up with my blog ideas. It can be very challenging to create fresh blog content regularly. Here are some of the ideas I shared:
1. Subscribe to newsletters and blogs about your industry to get ideas.
2. Read - books, magazines, blogs, newsletters.
3. Write down a list of words that describe you and your business. Then create a blog post for each word describing in more detail what you and your business is all about.
4. Go to BlogEnergizer.com for ideas.
5. Keep a notebook with you at all times. You'll be surprised the ideas you come up with while sitting at a meeting, networking with others, and just driving down the road. Jot them down in your notebook and then go back to create a blog entry.
6. Use questions (such as this one I received) to create a blog entry.
Remember, blog posts do not need to be long. In fact I think a short, one paragraph entry is just fine.
Where do you come up with your blog ideas?
1. Subscribe to newsletters and blogs about your industry to get ideas.
2. Read - books, magazines, blogs, newsletters.
3. Write down a list of words that describe you and your business. Then create a blog post for each word describing in more detail what you and your business is all about.
4. Go to BlogEnergizer.com for ideas.
5. Keep a notebook with you at all times. You'll be surprised the ideas you come up with while sitting at a meeting, networking with others, and just driving down the road. Jot them down in your notebook and then go back to create a blog entry.
6. Use questions (such as this one I received) to create a blog entry.
Remember, blog posts do not need to be long. In fact I think a short, one paragraph entry is just fine.
Where do you come up with your blog ideas?
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