Build Relationships to Develop Loyal Clients

The key to word-of-mouth referrals is to build relationships that develop loyal clients. When your clients trust you and know your customer service exceeds their expectations, they will go out of their way to promote you and your services to others.

So how can you build relationships that develop loyal clients? You begin by giving your prospects something of value. Provide a free report and valuable information in a newsletter. Your newsletter should not just be an ongoing pitch of your services. Provide something of value - tips, advice, and resources they can use in their business. This helps build trust in your expertise.

Once a prospect becomes your client, continue providing valuable information. Let your clients know of any specials or events that may interest them. Connect with them on Facebook and comment on what they are doing.

What do you do to build relationships and develop loyal clients?

Customer Service Superheroes

We’ve added a new customer service policy at our website. Below is an excerpt:

Our customer service goal is not just to meet your expectations, but to exceed them.

Okay, that’s not true. Our real goal is to crush them to a fine powder, throwing them under Charon’s keel to drift down the River Styx, never to be heard from again. We want your expectations to know they don’t hold a candle to the reality we deliver.

There is, though, an obstacle.

Read the entire policy at my website.

Then let me know what you think!

Do Your Clients Feel Important?

Are you trying to grow your business during these difficult times? What can you do to retain your clients? In fact, you want to make them so happy with your services that they recommend your business to everyone they know.

The most important thing you can do for your clients is to make them feel important. Make sure you use their name and get to know them personally. If you come across an interesting magazine article or website you know they would find interesting, let them know about it.

Your client feels important when you respond to their inquiries in a prompt manner. Don't wait two or three days to respond to their voice mail message or email. Get back to them immediately if at all possible.

Send a card at a random time just to thank them for their business. If you can't provide what they need, help them find it somewhere else.

What do you do to make your clients feel important?

Customer Service Day

Saturday, January 17, 2009 is Customer Service Day. Of course every day should be customer service day. But what can you do to make your customer feel extra special in the next few days?