Thursday, September 17, 2009

Typos in Your Marketing Materials?

It seems that due to technology, text messaging, trying to squeeze lots of information into 140 characters on Twitter, status updates on Facebook, etc., that we've become very sloppy spellers. I see typos more and more often in marketing materials.

I have a strong belief that we need to present ourselves as professionals - and that includes correct spelling and proper grammar. This is especially important in our marketing materials. Often, business persons hire a virtual assistant to help them write articles, post information on their website, and create other marketing materials. These business owners expect a level of professionalism that includes correct use of the English language - and no typos!

You may feel that posting a quick tip on Twitter or updating your status on Facebook doesn't require correct spelling. However, it is a reflection on you and your business. More and more this is how your prospects are going to find you and you need to make a good first impression.

So take the time to spell our 'you' instead of using 'u' and proofread your marketing materials before sending them out. Get a second set of eyes to review your materials also. It's very easy for our eyes to see the same mistake over and over and not catch it.

One aspect of our virtual assistant coaching is to review all your marketing materials. Contact us today to learn more about how we can help you present your virtual assistant business in a professional manner.

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