Monday, June 29, 2009

10 Tools to Promote Your Online Event

Creating a teleclass, teleseminar and webinars online can be very effective ways to build your list and educate prospects and clients.

Once you've created your online event, how do you promote it? Here are 10 tools you can use.

1. - Here you can set up an account at no charge. EventBrite provides ways to post the event on your website, send out invitations to your contacts, and follow up with reminders to those who registered.

2. Facebook - You can create an Event and invite all your friends. You can also send reminders, post links, photos and videos, and others can post comments.

3. LinkedIn- You can also post events here and invite contacts.

4. Twitter- Use Twitter to post a brief sentence about what your contacts will learn with a link to your sign up page.

5. Blog - Post a blog entry about your event, focusing on what your prospects and clients will learn.

6. Website - Post the event on your website. If you've used EventBrite, you can post a 'Register Now' button that you created at EventBrite.

7. - This is another free tool you can use to post your events.

8. CCULearning.comm - Conference Call University is one more free place to post your event.

9. - Post your virtual events here at no charge.

10. Local Online Newspaper - Your local paper may have an online version where you can post events at no charge.

These are all free and easy to use. Your virtual assistant could post to all 10 of these free sites within two hours. Where will you post your next online event?

Monday, June 15, 2009

Twitter Tip #6 of 6

Tip #6

Watch the Direct Messages you receive and any @ messages. Try to connect with these people and start building relationships.

Use Twitter as a starting point to connect with prospects and then graduate the connection to Facebook or email. Focus on providing value and benefit to your prospects so they will want to connect with you.

Sunday, June 14, 2009

Twitter Tip #5 of 6

Tip #5

If you have a Facebook account, make sure your Twitter posts automatically feed to it and widen your exposure even more.

Saturday, June 13, 2009

The Time is Now 11:59 Interactive Business Workshop June 24, 2009

Register Now Because Seating is Limited to 15 Tickets

The Time is Now 11:59 Interactive Business Workshop will teach you why now is the time to grow your business and how you can succeed while others fear and fail.

At this workshop you will learn:

* Why you should be as excited as the minute before New Year's.
* How to create an atmosphere where it's comfortable for people to buy from you.
* How to apply the Carrot Principle and keep buckets and baskets full–but separate.
* How to focus on the process of selling to get results.
* How to offload the stuff you don't like, and how to amplify the stuff you do–and the hard part: how to tell which is which!
* Why and how to choose optimism in your business.
* How taking daily action leads to lasting success.

You will also have an opportunity to ask questions and receive answers specific to your business challenges.

Each attendee will receive a workbook filled with exercises to help you apply the principles learned at the workshop.

Presented by Joel D Canfield and Jerry L Kennedy. Joel D Canfield is an author and award-winning speaker on how customer-centric thinking is your primary tool to achieve your goals. Jerry works with small to mid-sized business to help them augment their sales efforts through a combination of training, coaching and "surrogate sales management", a concept he created to assist business owners who cannot afford to hire a full-time sales manager.

Learn more about these workshops at

What attendees are saying about the workshop:

Rachelle Ashman—"this workshop changed how I thought about sales and I really appreciated the information."

Phyllis Enos, Sales Director—"I recommend the 11:59 seminar for anyone seeking to improve their business or who wants more business. I found it very motivating and learned ways to improve my business."

Dan Yamamoto—"very educational . . .they weren't trying to sell us a bill of goods . . .very current, up-to-date information that I can take back to my business and use, not tomorrow, but today . . .any small business, any type of business, could get quite a bit out of even half of what we heard here today . . .you walk away with a wealth of information . . .very informative."

Rick Cooper, The Attraction Marketing Expert—"great seminar…provides information that's going to help you move your business forward…great insight and strategies…Jerry shared a simple four-step sales process that was very effective in helping to understand exactly what you need to do to be able to sell more effectively…helped to inspire and motive me to take the next step."

At each event we ask the question

"Did you learn something today you can use in your business tomorrow?"

So far 85%* of the attendees have said 'Yes'—we think you'll say 'Yes', too.
*(the other 15% had no response.)

Twitter Tip #4 of 6

Tip #4

Use the tool to schedule Tweets in advance and to automatically follow anyone who follows you to increase your audience.

Friday, June 12, 2009

Twitter Tip #3 of 6

Tip #3

If you have a newsletter or blog, post links to specific blog posts or to your newsletter sign up page.

Thursday, June 11, 2009

Twitter Tip #2 of 6

Tip #2

The majority of your Tweets should be aimed at educating and providing valuable information to your prospects and clients so that they turn to you as the expert in your business.

Wednesday, June 10, 2009

Twitter Tip #1 of 6

Twitter can be used effectively to connect with prospects, educate and inform them and generate leads.

Tip #1

Post quick tips, quotes or a catchy sentence or phrase from your book or speech. Include a link back to your website.

Watch for Tip #2 tomorrow. And please, share your tips.

Sunday, June 7, 2009

Offering Your Services as a Gift

Sometimes in order to create interest in our services we offer a them as a gift. Perhaps you are a virtual assistant and offer a day's worth of services for free. A life coach might offer a free one-hour session; a productivity trainer may offer a free two-hour consultation; a web designer may offer a free report filled with strategic ideas to implement so your website gains a better search engine ranking.

However, we sometimes find that prospects don't take us up on these offers. Here we are offering something for free and no ones wants it. But is it really free or is there a string attached? Perhaps it's the way we package the free offer that's really turning prospects away instead of attracting them.

Recently a service provider offered one free day of services. However, there was a string attached. To accept the offer the prospect had to agree to provide a testimonial about the work. Now this business owner had the right intentions. This person wanted to educate prospects and felt that by giving away the service the prospect would have a much better idea of what this particular service was and would be more likely to purchase the service. The intention was great. The execution of the idea needed improvement.

What if the prospect doesn't feel as excited as you think they should after receiving your free service and doesn't want to write a testimonial? Then what is being offered isn't really free; it has a string attached. I'd ask instead for honest feedback so you can have information to improve your services. Then if the feedback is great, you can ask if you can use it as a testimonial.

I've found that people always feel there's a catch when we offer something for free and that if we are offering it for free, we must not value the service much ourselves. What I have found works better is to offer a special discount. My starter package is 2 hours for $75 with no long-term obligation. That way someone can try my services without further obligation and very little cost to begin and find out if we're a good match or not.

Also, your offer should be obvious. It should be clearly stated and in a prominent area of your website. Don't make people look for it.

Part of what my husband and I do is mentor and coach virtual assistants. We've had many years experience marketing several businesses; so what I've offered here comes from our experience. We've recently written a book aimed directly at virtual assistants.

Read a sample chapter of the book, The Commonsense Virtual Assistant—Becoming an Entrepreneur, Not an Employee, at our website.

Friday, June 5, 2009

It's official! A client signed on who first found me on Twitter! Twitter can be a profitable marketing tool.