Thursday, October 9, 2008

Writing Articles to Build Customer Trust and Confidence

1) Write consistently.
Just writing one or two articles won't establish you as an expert in your field. Schedule to write and submit at least one article a month.

2) Be authentic.
Write about what you really know and be yourself.

3) Connect with readers on an emotional level.
Most people buy based on emotion, not based on logic. So find a way to connect emotionally. Telling stories about yourself is one way to do this.

4) Provide proof.
Give your readers case studies or testimonials to show the results.

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