Friday, October 31, 2008

Consistent, Persistent Effective Marketing

Have you tried blogging, article marketing, social networking, and other marketing techniques? Do you feel that none of them worked? Too often a small business owner tries a marketing technique, such as social networking, and thinks that one month of social networking will bring in all kinds of new clients. When that doesn't work, they try blogging for a few weeks. After little or no response, they then turn to article marketing, and the cycle repeats.

Rapidly moving from one marketing technique to another and hoping that each one will provide all sorts of new clients is not consistent, persistent effective marketing. To be effective in marketing your service or product, you must have a plan in place to use a variety of techniques and then be consistent and persistent in using them. Effective marketing takes time.

Each marketing technique you use should drive your target audience to your website. You need to be sure that your blog posts, articles, and social networking profiles all aim at your target audience and have links back to your website.

What happens when a prospect visits your website? Do they land on the home page, read a paragraph or two and leave? How can you turn them into a lead? Once a prospect finds your website you want them to give you information and permission to contact them again. A great way to do this is to have a newsletter sign up on your home page. Offer your prospect something of value in exchange for signing up. It could be some sort of free report or discount on a future purchase.

Now that your prospect has signed up for your newsletter and you have their email address, you need to have an effective, consistent follow-up plan. You can't expect to send one newsletter and get a paying client. Set up a system to stay in touch on a regular basis and offer valuable information to your prospects about you and your business.

It is important to use a variety of marketing techniques. It does take time to turn leads into clients. That's why it is important to be consistent and persistent in your follow-up and not to give up on one technique too soon.

Let me help you put together a consistent, effective plan to market your service business.

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