Friday, October 3, 2008

Tips for a Great E-Newsletter

1. Send it out at a consistently (i.e. the first Wednesday of each month). Readers appreciate knowing when it's coming.

2. Create an striking title that will prompt your readers to open it.

3. Use a table of contents so readers can easily find the topic they want to read.

4. Be sure your newsletter is full of useful content.

5. Keep it simple and easy to read.

6. Ask for feedback, replies to a survey, or ask your readers to enter a contest. Readers want to be engaged.

7. Be sure you are compliant with the CAN-SPAM act by including a link to unsubscribe with each email you send.

8. Include all your contact information, including a physical address, website and phone number.

9. Invite readers to forward the newsletter to a friend.

10. Think about what you can do so your readers will look forward to receiving your newsletter and then do it.

If you need help creating and sending out a newsletter, contact me. I'd be happy to help you!

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