Wednesday, October 1, 2008

Create a Benefits List

One simple marketing tool a service provider can use is a benefits list. Maybe you've listed in your brochure or on your website two or three main benefits of using your service. But sit down and think about all the benefits you offer. Then create a simple, one-page document you can hand out and post on your website.

This list should not be all about what you do. Rather it should be a detailed list of how your customer or client will benefit from using your services or product. What's in it for them?

Do you have a benefits list? Let me help you create one!

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