Monday, May 18, 2009

Hire a Virtual Assistant to Update Your Website

So you have your website. Now you want to make sure it gets updated regularly. Especially since fresh content means that not only will your website be more search engine friendly, it also means your visitors are more likely to return to see what new thing you have posted.

You're excited and can't wait to update your website weekly with a new event, tip, article, or other information. With great intentions you decide you'll do this yourself. Perhaps you want to save money. Perhaps you've been told you should update your website yourself. You may be an author and you know you have lots of new material to add to the website each week.

However a couple of things happen. You soon find yourself too busy to keep up and the next thing you know it's been six months since you touched your website. The other thing that happens is you realize you love to write but get frustrated because updating your website isn't what you are passionate about. You soon lose interest in the website as you spend more time doing what you are passionate about - writing.

I think of it this way: though you are a writer, you are not a book binder. You hire someone to do the work of putting your book together. Perhaps you are a painter. You probably aren't a framer also. So why are you trying to be a web designer when that's not what you do best? Shouldn't you hire someone to do what you aren't excited about?

So what's the solution? How can you get your website updated regularly without spending a fortune? That's where a virtual assistant can help. You can still write all that great material to be posted on your website. But let your virtual assistant do the technical part and actually update your website. Doesn't that make sense?

1 comment:

spinhead said...

I continue to be amazed at how many solo professionals still believe they have to be a jack- (or jill-) of-all-trades.

It's a simple efficiency concept: focus on your unique abilities, the things you can't teach someone else to do, the things that earn you money, and find other specialists and professionals to do what they do best.