What Every Good Marketer Knows

Seth Godin has a "What Every Good Marketer Knows List". I'd like to share something from that list here every once in a while.

First up: "Anticipated, personal and relevant advertising always does better than unsolicited junk."

I'm sure you realize how true this is when you think about how much junk mail and spam you receive every day. Usually we just throw that stuff out or delete it without a second thought. But if you are expecting some information from a business and it relates to you and your needs, you are much more likely to pat attention.

What can you do to make your advertising personal and relevant?