Showing genuine appreciation for your clients contributes to word-of-mouth referrals. There are many different ways people show appreciation for their clients. They may send a card on a special day, a small gift, a gift card, or some other incentive.
I like to send a handwritten note of appreciation to my clients tailored to them individually. I try to keep cards handy so I can jot a note and send it off whenever the mood hits me. Recently a friend of mine started creating unique note cards from pictures she's taken and then adjusted in Photoshop. I used these to send a note of appreciation to my clients.
How do you show appreciation to your clients?
Wednesday, December 3, 2008
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