Do you want more customers? Consider giving them something for free. HotMail did this and attracted more than ten million customers for its free email service. Now it is supported by advertising. By ending each free email from the sender with an offer for free email for the recipient, HotMail used the ultimate in word-of-mouth advertising.
Yes, there will be those who sign up for your freebie and then you'll never hear from them again. But many will be impressed by your quality, service and commitment and they will become lifelong customers.
Do you do business with companies that gave you something for free? Why not make a list of things you could give away for free and then give it a try. It could be as simple as creating a free report that you give prospects when they sign up for your newsletter.
What can you give away?
Thursday, November 20, 2008
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