Thursday, September 18, 2008

Marketing During Difficult Economic Times

1. Have a written marketing plan. This is a plan to implement specific marketing strategies. Many service providers don't have a plan at all. You need specific strategies designed for connecting with new prospects and converting them into clients.
2. Accelerate your marketing. Many businesses cut back on marketing during difficult economic times. By accelerating your marketing, you will be more visible. This doesn't have to be expensive. Relatively inexpensive ideas are: networking, speaking, events and teleclasses.
3. Work on your mindset. Negative circumstances can make you panic and avoid taking action. Find a way to change your thinking so you can proceed with a positive frame of mind. Be proactive.
The key to marketing during difficult economic times is to work at adding more value. Provide proof that your services are a wise investment.

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