Marketing Trend in 2009

I recently read that the "trend for marketing in 2009 is to simply care about your customers, listen to them, communicate and be upfront with them."

That's really good advice. My question is, why is this a trend now? Why isn't this just the norm?

If you want to succeed at business, you should always care about your customers, get their feedback, implement appropriate suggestions, and always, always, be honest with them.

Better Business Communication Day

Yes, today is Better Business Communication Day. What does that mean to you?

As solo professionals it is important to be able to communicate effectively with your clients and others. Yet I often see small business owners create marketing materials with spelling and grammatical errors. It's obvious they have no sense of how to communicate their message effectively.

I suggest that you have someone proofread everything you plan on using to communicate with others. If your writing style needs a little work, get some help.

What will you do to improve your communication in business?

Self-Promotion and Your Blog

As a solo professional you are looking for an simple, inexpensive way to promote your business. That's why I encourage you to maintain a blog. It's an easy way to keep in contact with clients and prospects. You can create a blog such as this one at no cost to you but a little time.

Use your blog posts to discuss issues relevant to your industry and business. Provide valuable information your clients and prospects want to read so they'll come looking for you. Ask for comments and start an interchange of communication.

Ask me how I can help you start and maintain a blog. Then let's have some fun.!