How Do You Treat Your Best Customers?

Seth Godin says, "Your best customers are worth far more then your average customers." Why is that? Your best customers are more likely not only to purchase more product or more often, they are also more likely to refer you to others.

So instead of trying constantly to get new customers, why not focus your marketing strategies on your existing best customers? Most of my new business comes from word of mouth referrals from existing clients. So that's where I focus my energies. Make it easy for them to refer you and give them a nice thank you.

How do you treat your best customers?

Inc. Magazines Strategies for Tough Times

We just received our October 2008 issue of Inc. magazine and the special report on page 37 is "Strategies for Tough Times". The articles points out five ways to save money. We found it interesting that a virtual assistant can help a small business implement 60% of the five strategies listed. Here are the strategies in which the services of a virtual assistant can be used.

1. The first strategy is to send your employees home. This discusses telecommuting in order to save on office space and rent. Using a virtual assistant means you don't have to pay for office space or even for taxes and benefits, since a virtual assistant is not an employee.

2. The next strategy is to share your staff. Perhaps you only need someone part-time and so that person could be shared with another company that only needs their services part-time. Again, a virtual assistant does this very thing. Several business owners can utilize their services and pay only for the time they need an assistant.

3. Do-It-Yourself Marketing. The article mentioned one company using a blog for marketing. Many virtual assistants help small businesses setup and maintain a blog.

If you are a small business owner looking for strategies to help you during these tough times and want to implement one or more of these strategies, contact me and let's see how we can work together.