Making Promises and Keeping Them

Next up on Seth Godin's list of What Every Good Marketer Knows is "Making promises and keeping them is a great way to build a brand."

What does that mean to you. To me it means keeping my word no matter what - even if I lose. Of course it's best not to promise what you can't deliver. It's even better to under promise and over deliver. This builds a trusting relationship with your customers and you'll find that your customers refer you more often.

What Every Good Marketer Knows

Seth Godin has a "What Every Good Marketer Knows List". I'd like to share something from that list here every once in a while.

First up: "Anticipated, personal and relevant advertising always does better than unsolicited junk."

I'm sure you realize how true this is when you think about how much junk mail and spam you receive every day. Usually we just throw that stuff out or delete it without a second thought. But if you are expecting some information from a business and it relates to you and your needs, you are much more likely to pat attention.

What can you do to make your advertising personal and relevant?