Making Promises and Keeping Them

Next up on Seth Godin's list of What Every Good Marketer Knows is "Making promises and keeping them is a great way to build a brand."

What does that mean to you. To me it means keeping my word no matter what - even if I lose. Of course it's best not to promise what you can't deliver. It's even better to under promise and over deliver. This builds a trusting relationship with your customers and you'll find that your customers refer you more often.