Article Marketing in 2009

Because we're in a recession, it doesn't mean that we stop marketing. It means we NEED to market smarter. Here are 3 New Years Resolutions for 2009:

1. Start writing articles on a weekly basis. Put them on
your website, on your blog and in your newsletters.
Put them into your notes on Facebook and post them for
your friends to see. And, submit your articles to the
top websites, ezines and article directories in your
niche. Don't forget to tweet about your awesome
placements to get even more people viewing your
articles.

2. Turn your articles into videos and post them on
YouTube and other video sites.

3. Turn your articles into special reports, ebooks, e-
courses, home-study courses and more to create
multiple streams of income.

By writing articles, you will open many doors to many different opportunities. But you have to start writing articles on a consistent basis. To help you get started check out my instant article writing templates at http://www.startwritingarticlesfaster.com

Reprinted from "The PR LEADS Article Marketing Secrets & Breakthroughs Newsletter", a free ezine featuring tips, tricks, tools, news, developments and trends that will help you generate free online publicity, build credibility, increase web traffic and boost your SEO ranking. Subscribe
at: http://www.IwantMoreProspects.com/articlenewsletter

Consistent, Persistent Effective Marketing

Have you tried blogging, article marketing, social networking, and other marketing techniques? Do you feel that none of them worked? Too often a small business owner tries a marketing technique, such as social networking, and thinks that one month of social networking will bring in all kinds of new clients. When that doesn't work, they try blogging for a few weeks. After little or no response, they then turn to article marketing, and the cycle repeats.

Rapidly moving from one marketing technique to another and hoping that each one will provide all sorts of new clients is not consistent, persistent effective marketing. To be effective in marketing your service or product, you must have a plan in place to use a variety of techniques and then be consistent and persistent in using them. Effective marketing takes time.

Each marketing technique you use should drive your target audience to your website. You need to be sure that your blog posts, articles, and social networking profiles all aim at your target audience and have links back to your website.

What happens when a prospect visits your website? Do they land on the home page, read a paragraph or two and leave? How can you turn them into a lead? Once a prospect finds your website you want them to give you information and permission to contact them again. A great way to do this is to have a newsletter sign up on your home page. Offer your prospect something of value in exchange for signing up. It could be some sort of free report or discount on a future purchase.

Now that your prospect has signed up for your newsletter and you have their email address, you need to have an effective, consistent follow-up plan. You can't expect to send one newsletter and get a paying client. Set up a system to stay in touch on a regular basis and offer valuable information to your prospects about you and your business.

It is important to use a variety of marketing techniques. It does take time to turn leads into clients. That's why it is important to be consistent and persistent in your follow-up and not to give up on one technique too soon.

Let me help you put together a consistent, effective plan to market your service business.

Writing Articles to Build Customer Trust and Confidence

1) Write consistently.
Just writing one or two articles won't establish you as an expert in your field. Schedule to write and submit at least one article a month.

2) Be authentic.
Write about what you really know and be yourself.

3) Connect with readers on an emotional level.
Most people buy based on emotion, not based on logic. So find a way to connect emotionally. Telling stories about yourself is one way to do this.

4) Provide proof.
Give your readers case studies or testimonials to show the results.

Become An Expert - Write An Article

If you’d like to become known as an expert in your field, writing articles is a great way to do that. Just start writing about what you know. It doesn’t have to be lengthy, but should be informative.

Your article should end with your bio with all the pertinent information such as your name, your website address, and email address. Offer your article for reprint as long as all your contact information and links are included. Then start submitting them.

Here are a few places you can submit articles at no charge:

Article Alley
Article City
Go Articles
Alumbo

If you’d like help creating and submitting articles, please contact me.