Marketing - An Expense or Investment?

Many small business owners view marketing as an expense. Good marketers realize it is an investment. When small business owners view marketing as an investment, all of a sudden they realize the many options set before them. It becomes, not a matter of money, but a matter of investing in time to produce long-term rather than short-term results.

Marketing is not just buying an advertisement in a newspaper. Good marketing includes every aspect of your daily business - from how your invoices appear to how clean your store appears to your customers.

Is your marketing an expense or an investment?